Optimization Of Inner Mongolia Telecom Marketing Channels Whole Business Background

Along with the development of China telecom industry restructuring, with a full service operation foundation condition the new telecommunications, mobile and Unicom should be from time to time. Face each other is extremely fierce market competition, marketing channels as the market power core begins to become operators to focus on integrated planning. China Telecom Group Inner Mongolia branch company (hereinafter referred to as:Inner Mongolia Telecom) in order to meet the needs of the market to its own marketing channel optimization, so as to the market marketing work development lays good foundation.In this paper, using the theories of management and marketing theory, on the research of Inner Mongolia Telecom is now the competitive environment in which the basis, focuses on the analysis of Inner Mongolia Telecom in the whole business of marketing channel under the background of the challenge and existing problems. Put forward the construction of channel coordination system, scientific planning, rational layout and vigorously promote the physical channel construction, to operation benefit oriented enhance its own channel capacity, key breakthrough, realize social channels for large-scale development, clear positioning, rich electronic channel service carrying such initiatives, promote the business scale and efficiency of the development of the marketing channel optimization idea, and the entire business operation of channel development strategy.