Jianguo Hotel Xilin Gol Yuan And Marketing Strategy

In30years of reform and opening-up, the domestic hotel continued to increase, many foreign brands have been in China, the domestic hotel industry competition is intense. Yuan He Jian Guo is the five Stars Hotel It is invested by the group of Inner Mongolia yuan, Managed by Beijing’s first brigade Hotel.As one of the five Stars Hotel, in competition intense, how to adjust marketing strategy to meet the need of competition has become the most crucial factor in element and the hotel’s survival and development.This paper, combined with the element and the founding of the actual working conditions in the hotel, inspected the element and hotel facing the macro environment and micro environment. uses SWOT and "Service quality gap Model " analysis method, After that, I put forward STP strategy about it, And on this basis, developed a detailed and feasible marketing strategy and staged implementation of marketing plan, finally, I design a marketing organization system for the implementation of marketing strategy to provide protection.