Star Hotel Marketing Strategy Research-Taking Hang Zhou HC Hotel As An Example

The modern economy is undergoing a profound structural change,to serve as the main feature of the service economy has been booming,the hotel industry as a service industry in the traditional and vibrant industry in recent years has made rapid development.The hotel industry has gone through the development process from the simple inn to the star hotel.After experiencing the high speed growth period,the star hotels in our country have already begun to enter the mature stage.According to the marketing theory,this means that the industry will face sales growth,market share shrinking,competition is more incentive,increased marketing costs,space narrowing profit status,the competition of hotel industry from the original price competition to quality competition,culture competition,brand competition,group competition etc..In this context,the scientific construction and management of the hotel's marketing strategy,it is bound to promote the hotel industry towards the direction of the healthy development of the market.The rapid development of China's hotel industry due to the relative lack of competition and the source,in this case,the enterprise in order to gain more market share,it must be through a variety of ways to optimize the marketing strategy to enhance the competitiveness of enterprises.Paper mainly adopts the method of literature review and field survey methods,the basis,starting from the hotel marketing perspective,combined with the status quo of domestic hotel marketing,using the relevant theory of marketing management,focus on four aspects of the hotel,hotel,HC Hotel of Hangzhou present marketing situation of the marketing strategy,to design and study hotel marketing strategies,expounds corresponding measures etc..This paper takes the marketing theory as the basis,combining with investigation from several marketing theory,development,domestic star hotel HC hotel of Hangzhou,HC hotel of Hangzhou design marketing strategy marketing strategy and other aspects of writing,the conclusions of this study can provide references for our hotel strategies can be business marketing.