Case Studies On Implementation Of ICTI Standards In CG Company

In the context of economic globalization, corporate social responsibility has affected themore and more consumers on their propensity. Brands and retailers have to pay more andmore attention to their own social responsibility performance, as well as their suppliers’ andpartners’. Social responsibility competitiveness has become a big part of the competitivenessof companies.CG Company was founded in1995, mainly for paper printing products. It grows rapidlyand has had very good reputation in the industry. Its products are exported to Europe, America,Japan, Southeast Asian countries...etc. In2012, CG company’s total annual turnover wasUSD50million.This thesis studied CG Company. The thoughts and measures in its ICTI CARE Processcertification process were reviewed and analyzed completely. Based on relatively maturecorporate social responsibility theories and related research results, subsequent suggestion forCG Company’s social responsibility management system building was given.At first, this thesis pointed out the research significance, clearly defines the corporatesocial responsibility of this thesis, studied the relatively mature corporate social responsibilitytheories and related research results at home and abroad, stated research thought and method,and then introduced the whole process of ICTI certification and its benefits. The processstarted from CG Company being requested to get ICTI CARE Process Certification by theircustomers, and ended up CG company get ICTI CARE Process certificates and improving itscompetitiveness of social responsibility. The middle stage experienced as misunderstanding ofthe critical information led to failure of initial ICTI certification audit, the initial certificationaudit failure, lack of communication led to lost opportunities for improvement, in-depthcommunication created a "warm winter", move to "spring" with consciousness. The thesispresented this ICTI CARE Process certification process entirely and truthfully. At the sametime, benefits brought by ICTI CARE Process certification cannot be belittled: heighteningloyalty of existing customers and attracting new customers, improving employee satisfaction,attracting talent, improving the regulatory environment, avoiding market barriers andimproving the company’s overall management level.Then it dissected CG Company’s behavior, gain and loss in getting ICTI CARE Processcertification process. Here, experience to success was fully analyzed. At the same time, thissection also clearly noted the challenges to CG Company by ICTI certification, which led to lose some customers in short-term and increase the operation cost significantly.At last, the thesis expounded the unresolved problem for CG Company in ICTI CAREProcess certification process, and provided a developing direction for social responsibilitymanagement system. The discussion was on building and improving social responsibilitymanagement system as establishing written policies/procedures, implementing, gettingemployees involved, self-monitoring and making corrective action and etc. It is hoped toenlighten to road for Chinese enterprises in building social responsibility.