A Study On Marketing Strategy Of JINBEI HAISE In Angola Market

JINBEI series light passenger van market as domestic well-known brands, has been running for twelve years to occupy the domestic light passenger market keep the first position. In the gold brand for more than twenty years of development history, it out every step based on the forefront of the industry, aim at market demand, the pursuit of technological innovation, quality as a brand and product based. Also because of such, gold brand to create the domestic light passenger car market, the first:the first to the introduction of technology form grew up in commercial vehicle brands; first a million market retains the quantity of light passenger leading brand; also is home first with H1, H2two light passenger platform and common development of the brand. The gold cup sea lion has a variety of models available, not only made a good market response, and in the minds of consumers have formed a good reputation. Now the gold cup sea lion has such as the "Ever green tree", stand in the light passenger car market, fresh.Brilliance JINBEI actively implement the "Great International" strategy, comprehensively promote the global layout, JINBEI Vehicle exports since2001, and annually thereafter for overseas export volume doubled. Products export to over80countries and more than140regional around the world, have been built or are building factories overseas reached6, the depth of coverage in Asia, CIS, Africa, South America auto market.Since2006, JINBEI minibus entered to Angola market, maintaining a generally smooth.2009-2010showed substantial sales decline,2010-2011resume their upward trend. As of20127at the end of export quantity:500set. The current market in Angola2dealer sales JINBEI van, has its own sales and repair shop outlets, radiation surrounding2-3city network.