Marketing Plan Of Mini Movie2012,GLSL Culture Communications Limited

With the development of the times, video products more appear in our life, a lot of people are willing to see their own fun, with video recorded video performance more intuitive, more effective. Many young people love by the video frequency form their own personality, publicize their character, especially in their wedding scene, it will create a new form of video, love movie, love MV micro.This thesis is the promotion plan of XX Cultural Dissemination Limited Company new products which includes love MV, wedding photographing in2012Shenyang marketing. Love MV and wedding photography is a kind of emerging video product promoted for new couples. Love MV is for each couple, script will be written according to the different experiences and hobbies of new couples, the script will be used for photography, then the post production will be done, finally the video will be generated. By the way of video expression, the love experience of the couple will be shown, the exclusive love story will be created for the couple. Wedding photography is to take photos on the day of wedding, and then the romantic micro film will be formed after post production.This thesis is to analyze the marketing of this industry last year, including external environment, internal environment, enterprise elements, as well customer elements. And summarize the current operation status, staff status of the company, financial status of the company, then the marketing promotion plan for2012is created, including product plan, price plan, channel plan, promotion plan, advertisement plan and sales promotion plan. In the end, analyze and summarize the financial status of2012and put forward the risk control plan. This thesis is expected to finally establish the marketing promotion plan based on a series of systematic early investigation, analysis and summary, and to gain more profit for XX.