PICC Jinding Fine Riches And Honour E Product Channel Management Research

In2011, it is2008years since the outbreak of the financial crisis in the domestic development situation of exploring the most serious one year, macro economic situation and insurance market environment has greatly changed, exploring for the effect on the development of continuous appear, life insurance industry then enter the key period of transformation. In the face of transformation period unprecedented difficulties and challenges, the Chinese people can keep (usm) is to take practical and effective measures, will be all kinds of adverse factors on the impact of business development to a minimum, and promote the sustained development of the business, achieve and maintain the accumulated earnings since the opening of the historical breakthrough, but developing exposed a lot of industry common problems, the branches of the growing lack of power, cost differential control pressure increase the present situation, cause the insurer (usm) high attention and profound thinking, in combination with internal and external environment and its actual situation, under the precondition of PICC in channels improvement as the breakthrough point, to development strategy adjustment in response to a disincentive unprecedented challenges, in order to maintain market share in China life insurance for consolidate and improve the existing status.Competitive era, channels for the king. All can be insurance use sales channels, are being actively explore and development. By telephone sales as a representative of the new channel show broad prospects for development, are accelerated industry reshuffle, And silver the new gauge and bank LAN storage pressure lead to silver the predicament and channel limited has sparked misgivings about, forcing industry rethink business growth pattern. No doubt, the current channel management problem indicates the industry huge transformation, to this, we should pay enough attention to.In recent years, China’s insurer (PICC) to vigorously push forward the channel structure optimization, efforts to adjust the traditional channel at the same time, electric pin, net pin and other new channel business as innovative products and innovative channel, get positive attempt and exploration, and become the new growth point. But any channel development, maintenance and innovation is not simple means good expected results, want to make our channels do carry forward, we must stand at the product itself and on the position of consumption, to realize the differentiation channel management, the channel, but also to subsoil channel.This paper mainly studies the insurer China (PICC) in the new strategy implementation, the launch of the kingdom of riches and honour E product channel management problem. Based on current development environment of PICC overall grasp of the current situation of PICC channel management objective further elaboration, profound analysis of PICC jinding fine riches and honour E product channel management problems and these problems behind the root causes, PICC in the new strategy idea, through the channel management adjustment and improvement, actively change development mode, the rapid propulsion channel reform and innovation, breaking a disincentive transition pressure and contradiction double restricted, releasing productivity and realize a new round of growth stage, and puts forward the available for other trade subject reference channel management method, make more Chinese life insurance enterprise can like PICC, in turning period palm good rudder, for China’s national health exploring sustainable development to make new greater contributions.