The Management Research Of Marketing Channel Conflict In Mobile Insurance Of PICC Liao Yang

As the motor vehicle ownership rising in recent years,the emerging small and medium-sized domestic property significantly accelerated the motor vehicle insurance market expansion speed,motor vehicle insurance market competition heats up.And with the high-speed development of the Internet industry,property company emerging channel is significantly enhance grid pin channel business accounted for,many property companies that "channel" to the world,especially in the motor vehicle insurance business risks reform rates(hereinafter referred to as the fare change)after implementation,the property company can independent pricing within the allotted coefficient,the insurance company premium sufficient degree of decline,will need to improve the car insurance policy number,competition is more intense,the marketing channel development and innovation,it becomes very important.For the property insurance company itself,the future development road inevitably exists the coexistence and competition of new channel and traditional channel.There are three reasons: first,although emerging channels are developing rapidly,in the short term,traditional channels are still the main channel for the general public to obtain insurance products in terms of the local auto insurance market in liaoyang.Secondly,with the constant progress of science and technology,the present stage of network marketing channels and possible future innovation of new marketing channels in combination with the insurance company gradually enhance the service idea,is bound to reshape people's consumption habits.Finally,whether it is emerging channel or traditional channel,online marketing or offline promotion,it needs to match the market demand with the perfect after-sales service.This article hope to marketing channel conflict as the research object,through the marketing channels and expounds the definition and types of marketing channel conflict,causes,influence,coping strategies and prevention strategies for system analysis,based on insurer liaoyang branch car insurance business,liaoyang local car insurance market deeply,collecting first-hand car insurance business related information,so as to liaoyang preserve car insurance facing the political environment,economic environment,social environment and technology environment of macro PEST analysis,porter's five competitive analysis,analysis of the advantages and disadvantages of liaoyang preserve juxian,comprehensive analysis of liaoyang preserve the internal and external environment of automobile insurance,expound the liaoyang insurer's current marketing channel types,and find problems existing in the development of the marketing channel construction and conflict,and presents countermeasures to solve the marketing channel conflict and puts forward relevant Suggestions on how to multi-channel common development.