Use Intention Of Android App Store:a Perspective Of Expectation Acceptance

Research purposes-As the smart phone market grows, the consumer electronics market behavior also contributes to more change. Especially mobile application becomes more convenience for consumers to work and live than ever before. Consumers have increasingly become accustomed to download, buy, and use the application software. If we can understand the customers’use intention of the app store, we can provide suggestions to the app store operators, and also promote the operator’s revenue.Research methods-The study aims to investigate the Android users continuous use intention in application store. Combining the model of Expectation-Confirmation with IS success model (whose components include system quality, information quality and service quality) and perceived enjoyment, the paper proposes a new framework of expectation-Confirmation.Research findings-After using app store, android users satisfaction has a significant influence on consumer’s continuous use intention of app store. Quality confirmation, perceived usefulness, perceived enjoyment have a significant influence on continuous use intention of app store. Information quality, service quality have a influence on perceived usefulness and consumer’s satisfaction. System quality, service quality have a influence on perceived enjoyment. Practical implications-As the global mobile internet is irresistible, downloading and using mobile app is more important. Construction of App Store and mobile application consumer’s using behavior and intention are closely related. Future App Store will become the consumers an entrance to the internet, and become the application developers, advertisers compete for territory. And will promote the App Store to consider the consumer using habits, using intention, so consumers will be satisfied for system functions, user experience, and app’s information. To improve consumer use sticky, improve App Store commercial value.Research limitations-Due to the closure of Apple and Microsoft system at present, there is only one App Store provided by every system. There is lack of comparability and business opportunities. So this study is only for the Android App Store investigation. At the same time, because of my IT background, the contact circle are more mature users, some research has certain one-sidedness.