A Research On Users' Continuous Willingness To Accept Mobile Game Based On Expectation Confirmation Model

The development of mobile information services has gradually matured in recent years.Communication technologies,Internet terminal technologies and communication devices are rapidly iterating,laying a good premise for the development of the mobile game industry.The feedback from the market is encouraging,which makes it necessary to conduct innovative research on the academic level.Most of the relevant research results in the past focused on the technical problems of mobile games,the industry chain and the business model exploration field.When the mobile game has developed to a new stage,the current social environment has put forward more requirements for the research of the trend of the times.The technology acceptance model often used in the existing theoretical research results still has important reference value today.However,researchers need to have innovative consciousness and exploration consciousness,and introduce new research variables into the existing theoretical model.Build new frameworks and models that are more effective and research-oriented,so that this research field can maintain ample vitality and advancement.This study introduces the theory of entertainment theory,situational theory,perceptual quality theory and so on,which has been discussed in recent years,into the expectation confirmation model,focusing on the user perspective of the mobile Internet era,and studying the user's willingness and behavior to accept mobile games.In the research,the entertainment and interaction are taken as the pre-variables of the research model,and the user satisfaction is taken as the intermediate variable.The impact model of the research on the psychology and behavior of mobile game users is constructed.On this basis,this study adopts the method of empirical research,collects relevant data through questionnaires,and conducts descriptive analysis,reliability and validity analysis,and structural equation analysis to verify the influencing factors affecting the continuous acceptance of mobile game users.The research results show that the perceived entertainment and perceived interaction of mobile game users have a significant positive impact on their satisfaction.At the same time,the user's expectation confirmation will also affect their continuous perception of entertainment and interaction;The perceived quality of mobile games will directly affect their satisfaction.The user's perception of the mobile game usage context will also significantly affect their satisfaction with mobile game products;the social impact of users will also positively affect their sustainability.Willingness to use.Based on this,this study puts forward a number of suggestions for various stakeholders in the mobile game industry chain,hoping to provide an effective improvement plan for the development of the mobile game industry.