The Tire Customer Segmentation Of Sinochem

China’s chemical industry has been developing rapidly, but the competition isincreasingly fierce. Traditionally, Companies focused on their products. But now, theygradually focus on their customers. The survival and development of companies isbased on their customers. Therefore, we should take effective segmentation to helpcompanies recognize value customers. We put more limited resources into the mostvaluable customers.The paper mainly focuses on the customer’s own value. We will re-screen the mostvaluable customers in the market according to the ABC analysis, customer’sdependence and evaluation indicator system. Then we categorize all customers andprovide different services. In recent years, Sinochem International strives to extend thelead. With the rapid expansion of the business scale, customer management and researchwork become urgent. We should pay more attention the customer clarification and taketargeted marketing strategies, which is the foundation of achieving maximum profit andthe premise of enhancing the competitive ability for enterprise.The main content of this paper as following: Firstly, elaborating the researchbackground, significance and framework. Many people only concerned with theircustomer transactions for a long time, while ignoring other valuable customers in themarket. Therefore, through re-scan and objective evaluation of all customers in theChinese market, identify the most valuable customers in the market. The paperdescribes the method of customer segmentation and the method and significance ofcustomer value analysis. Secondly, the paper describes Company Profile. Thirdly, weexpound the industry with located enterprise, the development of the industry and theprospects of the downstream industries. It can be seen that the natural rubber industryhas great potential, but in recent years, overheated investment has resulted in thecapacity of the overall surplus. Facing the increasing competition in the market, theanalysis of customers becomes more and more urgent. Finally, through the actualanalysis of enterprise, showing application in tire customers based on the customervalue evaluation.The results of this study will have practical significance in the marketingmanagement of Sinochem Rubber Business and also it will give a reference value to therelated industries and enterprises of the same type.