Research Of Customer Relationship Management Based On Lifecycle

With the customer role changed dramatically, and the power transfer of both sides of the Exchange. The popularization of Internet technology and the competitive environment has become increasingly fierce. The above reasons make more and more enterprises to implement the customer relationship management.In the meantime, customer relationship management (CRM) has become the focus of management academic circles at home and abroad focus on one topic. Customer relationship management (CRM) is under the support of the customer data warehouse, through the integration with ERP, SCM, etc, finally to meet customer needs and on the basis of the realization of the interests of the enterprise purpose.TL Logistics Company develops and strengthens continually with the rapid development of logistics industry, but the service for customers and management is relatively backward due to pay more attention to the management of the operation.TL Logistics Company can not adapt to the increasingly changed needs of customers, and it affects the long-term development. The essence of market competition is to obtain valuable customers, and improving customer satisfaction and loyalty, so as to strive for new customers. Therefore, improving customer relationship management is particularly important.The paper analyzes the customer relationship management problems of TL Logistics Company’s special container business based on the literature study and interview. Then on the basis of customer life cycle theory, according to the different life cycle stage of the value of customer relationship, it provides customer relationship management suggest improving TL Logistics Company’s special container business, and the Suggest that implementation of safeguards.