| Since China’s accession to the WTO, the China economy maintain the high speed development, and move forward from the world trade nation to trade power. Under such circumstance, logistics industry of China also make progress while maintaining stability. T logistics company is the biggest transportation and logistics suppliers in Australia, with its services covering in road, railway, air and sea transportation, as well as warehouse, distribution and delivery. It is the only one logistics integration supplier in Australia. In recent years, with the entrance of multinational logistics company’s into China, and rapid growth of local logistics company, the market competition is becoming more and more intense, especially on fierce price war. In this case, price competition can’t go far. T Logistics Company Qingdao Branch has realized this situation and began to restructure from pure price competition to comprehensive service completion. Against that background, T Logistics Company Qingdao Branch can win in the competition if they can plan the effective competition strategy to integrate resources and provide a full range of logistics services for customer.This paper takes the competition strategy of T Logistics Company Qingdao Branch container logistics business as researching content. Through the use of cost leading competitive strategy and differentiation strategy, analysis using the SWOT matrix analysis and PEST theory, for enterprise’s competition strategy direction, and to formulate the corresponding learning ability, the target to avoiding competitive advantages and risks, to do a good job in the strategic positioning for the competition, make the competitive strategy. First of all, analyze the container industry status all over the world and in Qingdao, highlight the industry background; secondly, discuss the container logistics business internal & external environment of T Logistics Company Qingdao Branch, establish the guiding ideology which is to construct competitive strategy framework through low cost competition strategy, difference competition strategy and customer experience strategy. Finally, clarify implementation strategy and provide comprehensive security measures from the financial budget system, staff training, improvement of the company’s operation system and hardware facilities, and also provide strategic control of the whole process in the implementation process, to ensure that no partial implementation.Innovation of this paper is:for the first time in the container logistics enterprise as an example, through the use of consistent with the enterprise itself competitive strategy, strengthen the construction of service platform of global logistics support, emphasizing the customer experience, and constantly enhance the competitiveness of enterprises, enhance the level of profitability. |
