IWOM Marketing Strategy Research Of ’Her Century’

With the improvement of women’s status, the boundaries have been broken, men as the ’center of gravity’ consumerism is turning to women as ’the center’ the consumerism. Women have become the undisputed main consumption, in an increasingly booming online shopping market plays an important role.According to2011China’s online shopping market research report, word of mouth marketing has become the most effective tool to expand network shopping market. Survey data shows, women than men are more likely to view the Internet word of mouth, the more vulnerable to the influence of the Internet word of mouth. From the perspective of communication, female consumer psychology, female consumer behavior, analyze the causes of this phenomenon, give advice to government,enterprise,femaleconsumer, in order to promote the healthy development of the entire network shopping market.