The JX Company Electronic Channels Strategies

With the advent of3G,4G era, Increasingly fierce competition in the telecommunications industry, The major telecom operators to increase the intensity of the development of the social channels and its own channels, And take a multi-channel penetration strategies for different target consumer groups, Increasingly sound channels, so complex, and gradually formed a huge system of channels. In the mobile communications market is continually changing and developing circumstances, Major carriers electronically, the level of information technology is also rising, Channel development strategy also will adjust. The electronic channels advantages especially in this environment highlights, Good supplement such as low-cost, quick operation, anytime and anywhere, such as traditional channels, With the to gradually guide customers to contact the new channels, it will become an important part in the service marketing system, Therefore, strengthen the operations and management of the electronic channels is of great significance to the long-term development of the enterprise.This study through a comprehensive analysis of the current situation of the of Jiangxi mobile electronic channels, in-depth analysis of the confusion faced by the JX company Electronic channels to use, according to the needs of the business development, marketing, modern channel management theory, research and exploration company JX in a new form of competitionthe development of electronic channels, as well as mobile e-commerce to explore strategies to provide constructive recommendations for future Jiangxi mobile electronic channel diversification strategy formulation.The main content of this study from the analysis of internal and external marketing environment JX company strengths and weaknesses analysis of the the JX company electronic channel operator status quo analysis, concrete analysis of the problem analysis JX company e-channel operations start, then explore the specific the JX companies developing electronic channelsstrategy to enhance the electronic channel management system, standardize the construction, as well as with suitable development model. This paper attempts to analyze the the JX company specific situation, the argument that the development of electronic channels is key to the development of the company, and according to the actual situation of JX innovative marketing strategies, specifically envisaged to establish a standardized system for the electronic channels of the company’s operations, and build specification specific framework of the system. The paper also aims to solve the operating room queuing terminal sales breakthrough, and thus to reduce operating costs and enhance customer satisfaction purposes.