Study Of The Electronic Channels Construction Of Fujian Mobile

With the issuance of 3G licenses, telecom carriers’ restructuring and the rapid development of mobile Internet, the customer’s business needs and channel preference changes greatly. Electronic channels(E-channel) for its convenience, high efficiency, low-cost features will become operational differences to enhance communications of the advantages. Thus, how to cultivate the customers to use electronic channel consumption habits and further enhance customer value through effective development and operation strategy become the telecom operators business’ focus topic in the period of channel transition.This paper take the Fujian mobile electronic channels as the research object, based on the concept of electronic channels, characteristics and the related theoretical analysis, through development of the international, domestic enterprises outstanding electronic channel, analyzed 12580 website electronic channels’ variety of problems of existence in-depth. From the angle of "convenient and efficient services, enhance electronic channel operation abilities to find the problem, analyze and solve the problems, and bring up the development strategy of Fujian mobile electronic channels.