(Tobacco) Applied Research Group At HH IMC

China is the largest tobacco manufacturing country and the largest country of tobacco consumption. However, owing to the strict tobacco monopoly system regulation in China, many problems exist in China’s tobacco industry. The tobacco monopoly system regulation is caused by the Planning System. With the popularity of WTO, more and more foreign enterprises have entered into the cigarette manufacturing industry in China. The powerful brand of foreign tobacco enters into China’s market, with its mighty brand recognition, skilled marketing strategies and measures, and high-class high-end product. The cigarette manufacturing industry in China is facing the danger of industry reshuffle.Firstly, this research detailedly and systemically reviewed and introduced the evolution, conception and connotation, level and phases of integrated marketing propaganda related to this research. This research also reviewed and introduced the definition of corporate stakeholder, the classification and interest requirement of corporate stakeholder. Secondly, this research introduced the overview of cigarette manufacturing industry in the world and in China respectively. By using PEST analytical method, the author conducted general environmental analysis of cigarette manufacturing industry, and conducted detailed analysis of cigarette manufacturing industry’s national policy environment, economic environment, social environment and technical environment. Employing Poter’s Five-force model, the author analyzed the industry competitive environment of cigarette manufacturing industry, and the cooperative relation of cigarette manufacturing enterprise stakeholder in China. Thirdly, the present research analyzed the marketing combination of cigarette manufacturing enterprise by applying4Ps Theory,4Cs Theory and5Rs Theory. This paper summarized the problems existing in the marketing of cigarette manufacturing industry in China from various perspectives, and put forward some workable proposals. Finally, combined with the practical situation of HH (tobacco) group, this research analyzed the urgency for cigarette manufacturing industry to apply integrated marketing. In this research, the IMC application model of cigarette manufacturing industry has been put forward, which can be divided into four parts:the establishment of cigarette manufacturing industry stakeholder database, the return analysis of customer investment of cigarette manufacturing industry, model the brand of cigarette manufacturing industry and the integrated propaganda strategy of cigarette manufacturing industry, hoping that it will be beneficial for the development of cigarette manufacturing industry. Without doubt, there is shortage existing in this research. Subsequent researcher can further explore the relationship between the integrated marketing propaganda and enterprise forward integration, backward integration strategy and supply chain management. Subsequent researcher can also explore the international integrated marketing propaganda strategy of cigarette manufacturing industry. The subsequent researcher can use quantitative analysis method to set up a scientific and more applicable model.