Research On Cigarette Brand Marketing Strategy Of Z Tobacco Industry Co.,Ltd.

During the "13th Five-Year",The tobacco industry is facing the arduous task of tobacco control performance,Cigarette consumption is facing a new trend,Brand marketing is facing more restrictions.And potential market risk,legal risk,policy risk is increasing,also growth rate is down,industrial and commercial inventories is increased,the structure of space is narrowing,the demand inflection point approaching is continue to be highlight.At the same time,there is a new trend in the reform of the industrial enterprises and brands under the market-oriented reform.Industrial and commercial enterprises business mentality and business form is also the birth of new changes,brand competition is more intense,the role of the market has been reflected to a greater extent.How to take the initiative in the new round of competition and build a new model of industrial and commercial cooperation focusing on brand cultivation has become an urgent problem to be solved.,be more targeted to identify the starting point and innovation of brand cultivation.This paper analyzes the current situation and existing problems of cigarette marketing in Z Tobacco Industry Co.,Ltd.,focus on the construction of brand strategy and brand cultivation measures Liqun,explores how to make the brand bigger and stronger,make brand,market,service for the new content of marketing synergy.From the management,coordination,innovation and other aspects to further optimize and stimulate the vitality of the cigarette market,build brand-oriented market driven management model,which owns strategic significance for the Z Tobacco Industry Co.,Ltd.and Liqun brand to achieve "comer overtaking"and build "Big Market,Big Enterprises,Big brands in the competion".