Study On Consumers Behavior Of Red Tourism On Jinggang Mountain

Red tourism refers to the tourism activity attracts tourists base on the revolutionary history, the revolutionary story and the revolutionary spirit established in1921. By this way, the tourist can visit the spots, learn revolutionary spirit, and receive education about revolutionary tradition, in order to get up steam, relax and increase the experience. Red tourism is a new type of theme travel which is combined the traditional education of revolutionary with the development of tourism industry. The lines of Red Tourism and classic scenic areas, which are not only for visiting but also for inheriting revolutionary struggle history, cultivate the spirit of a new times, in order to continue the culture of Red tourism and let revolutionary spirit be forever.This paper is based on the Jing gang Mountains Red Tourism scenic spot as the study object, the data is collected by field investigation to study the tourists’ detail need requirement and attentions; and then study of the tourists’consumption behavior of Red tourism in Jing gang Mountain; including the study of demographic characteristics, buying behavior to achieve, tourist consumption evaluation.Analyzing demographic characteristics of Jing gang Mountain tourists. The characteristics of Red tourists in terms of age, level of education, income, etc are described. The demographic characteristics of Jing gang tourism are as follow tourists are mainly concentrated in the youth, their education degree are higher, and their income are in average level.For Red tourism purchase behavior analysis, conclusion is that the consumption structures are unreasonable, their consumption behavior are blind, and experience products of Red tourism is in shortage etc. Therefore, the author puts forward the suggestion of Red tourism development from the consumption structure and consumer behavior. The conclusion will provide the scientific basis for Jing gang Mountain Red Tourism development and planning in order to improve the quality of Jing gang Mountain Red tourism.Restrained by the limited data and the author’s ability, the defect can not be avoided. The author is looking forward to the criticism and advices from the specialists.