Study On The Value Of The Enterprise Value In The Market Economy

At present, with the development for the market economy, the Chinese entrepreneur urgently needs tobuild a enterprise value with the china characteristic. They not only urgently need to absorb the overseasexcellent enterprise value, but also have to combine the self-develop with the Chinese real condition. Boththe competition of the market economy and harmonious society with “people oriented” are very significantfactors, affecting the enterprise value. This essay, as the background for sustainable development of themarket economy and founding new harmonious society, as the subject for cultivating enterprise value, lookfor a scientific method for the value education and enterprise scientific management. The research of thesubject has both theoretical value and practical significance of ideological education work. So this studycontributes to rich the theories of enterprise ideological and moral construction and values education.The body of the paper is divided into four parts as follows:Firstly, corporate value is the value that the enterprise and its employee follow the value in theproduction and management. The value system as the most significant action norm for the corporateplanning, provide the vital software support for the corporate development. The employee follows thecommon value, which can improve the corporate cohesion, survival and advance. The enterprise is thecreator for the social wealth and spirit. The development of the market economy needs the enterprise and itsculture, which is the corporate soul. The core of the soul is the corporate value.Secondly, the diversified enterprise value, with characteristic charm, affects the humanistic educationand economic construction in the present Chinese society. With the development of the market economy,the living standard is improved day by day, which changes the enterprise value, although it is not all causedby the market. On the one hand, the people have a high requirement for the enterprise product, for instance,the service and guarantee, which make the competition and legalization impulse the enthusiasm andcreativity for the enterprise production and perfect value education for the enterprise responsibility and theinternal democratic management. On other hand, the enterprise negative value is caused by the lackingscientific macro-control and enterprise self-value, and market pursue-interest and spontaneity.For instance, some big state enterprises administrate the state economy core. the absence for thevalue education would lead to lost the common faith，even more worse results. Also, maturing collectiveenterprise, private enterprise and mixed ownership enterprise are the vital part for the china economic construction. We should pay a attention for that. Therefore, in the market economic of harmonious society.It is a challenge and opportunity for cultivating value for different kind enterprise.Thirdly, we need to elaborate the accountability between enterprises and different social subjects. Itcan be analyzed the importance of the education of corporate values and social responsibility from thelarger environment, which helps to achieve a win-win situation for enterprises with different social subjects.Beginning with the realistic problem, it combined with food safety issues that people had a growingconcern, looked in to series of heinous offense that contrary to market ethics and the public interest, such as“Sanlu Milk Powder Incident ","“Mongolian Milk Incident,"" Clenbuterol Events ","Leather MilkIncident "," Formaldehyde Duck Blood Cause "," Correction Pharmaceutical Chromium Exceeded CapsuleEvent,"Lang Jelly Incident," scientifically and rationally, it is not difficult to find that many of them arewell-known enterprises. Large enterprises are supposed to establish the value system with conscious andeffective implementation.Finally, through the analysis of the case about the core values, referred to the well-known enterprisesdomestically and abroad, the series suitable for China’s current corporate values of "the people-oriented topromote harmony" with special Chinese characteristics were gained. The paper provided effective policysolutions of how to cultivate the values of contemporary Chinese enterprises from the following aspects,including ideological and political work of enterprises, rich corporate culture and construction contentdiversity, scientific development of enterprise management strategy and control the loss of corporatevalues.