Research On The Development Of Leisure&Sightseeing Agricultural In Jingzhou City

Jingzhou city is a big agricultural city, is the birthplace of Chu culture, as a cultural resources and ecological resources in the city, rich in tourism resources, tourism development is very favorable conditions. However, nearly30years of reform and opening up, Jingzhou’s economic construction behind the national behind Hubei. Especially the rich tourism resources development is not enough, the lack of attraction for foreign tourists, rich agricultural resources are used only for pure agricultural production, basically no development and utilization of tourism. In twenty-first Century, agricultural tourism by tourists at home and abroad, the rapid development of ecological agriculture, Jingzhou should meet the development needs of the times, agriculture and tourism together, sightseeing agriculture, promote the development of rural economy, promote the tertiary industry vigorously, promote the integration of urban and rural, fast implementation of rural urbanization.The sightseeing agriculture resources widely, in various forms, while the rich local characteristics, attracted a large number of tourists to sightseeing and leisure, driven by the development of tourism, but also promote economic growth. Jingzhou city has be richly endowed by nature of the Chu culture tourism resources, city hall proposed years ago, city tourism, and tourism agriculture is supporting industry to promote the development of tourism industry. Jingzhou not only has a profound cultural background, and have rich agricultural resources, vigorously develop tourism, conducive to the improvement of the ecological environment quality, provide the life of tourism, leisure, holiday functions for people, is very important for promoting the development of the tourism industry in Jingzhou.In recent years, the development of sightseeing agriculture in Jingzhou city have achieved certain results, but because of various reasons, Jingzhou city tourism development, and the surrounding area is obviously lagging behind, neither the formation of famous brand, has not formed the scale effect. Also because of this, has the obvious advantage of development of tourism agriculture in Jingzhou city. The development of sightseeing agriculture in Jingzhou City, and finds the main problems, countermeasures to development, it has great significance to promote the healthy and rapid development of sightseeing agriculture in Jingzhou city. In this paper, through the investigation and analysis of the condition of agriculture sightseeing in Jingzhou City, from the quantitative and qualitative analysis of the factors that restrict the development of leisure agriculture in Jingzhou City, puts forward the development of Jingzhou leisure agriculture advice.The full text is divided into4chapters, the structure and content as follows:The first chapter is the introduction, introduces the research background, the research goal and the significance, the research methods and structure of this paper, as well as the lack of innovation of this text and the.The second chapter is the overview of the basic concepts and development at home and abroad. The related concept of sightseeing agriculture was explained, mainly to leisure agriculture development at home and abroad were reviewed.The third chapter, restrictive factors of Jingzhou leisure agriculture development status and development. Through the typical case analysis of the statistics of the leisure agriculture development in Jingzhou city, from the concept to the tourism environment, from the leisure agriculture planning, government policy, a comprehensive analysis of the factors affecting the development of sightseeing agriculture in Jingzhou city.The fourth chapter is the conclusion and suggestions. Based on the analysis of survey data on the previous three chapters, this paper draws the following3conclusions:(1) Jingzhou city leisure and sightseeing agriculture has begun to take shape. Show all kinds of data and analysis, Jingzhou city leisure and sightseeing agriculture has begun to take shape, but the momentum of development is flourishing. Governments at all levels have also taken some measures, in order to promote the development of leisure agriculture, it has achieved some results, but the effect was not significant.(2) of tourism agriculture in Jingzhou City Leisure huge benefit. Leisure agriculture is generally built in the suburbs, rural economic development is good, the income of the farmers themselves are higher, but from the comparative benefits of view, displaying three benefits:one is the leisure sightseeing agriculture showed huge economic benefits, its growth rate is in commonly90%above, is a development project leisure agriculture; two is to promote the sales of agricultural products, with propaganda effect on the place; three is placed in some of the surplus rural labor force, is the carrier of the integration of urban and rural connection point.(3) leisure agriculture benefit in Jingzhou city is decreasing year by year. Due to the development of tourism industry in Jingzhou city is poor, increase of leisure sightseeing agriculture benefit in Jingzhou city speed showed a downward trend year by year, have attracted great attention of government departments.This paper puts forward5suggestions:First is the overall planning and design. Suggest the government instructed the relevant departments to set up a professional team, to analyze and summarize the existing tourism agriculture in Jingzhou City, on the basis of this, the unified planning of the tourism resources in Jingzhou city. Based on the existing sightseeing agriculture attractions, do the standard expansion, supporting good entertainment, health related project, extend the sightseeing agriculture industry chain, so that the carrier of Jingzhou city sightseeing agriculture has become the unique historical culture resources in Jingzhou City, to create tourist board characteristics of Jingzhou city block. Two is to improve the farmer entrepreneurship awareness. Suggest the government to hire professionals for special training in agricultural tourism project operators, technical and management guidance, and financial support, preferential policy, give guidance on the project, broaden their horizons, make their ideas with international standards, so as to lead a group of enterprising farmers with the natural resource advantages of entrepreneurship, the existing agricultural tourism circle into a boutique tourist routes. To solve the problem of employment of farmers at the same time, expand tourism scale, the formation of tourism circle, promoting the development of economy. Three is to strengthen the construction of tourism projects. Suggestions of Jingzhou based on existing sightseeing agriculture, add new tourism projects. Perfect function, supporting facilities, let the sightseeing agriculture as superior sightseeing agriculture and leisure resort. The development of ecological health, enhance the overall image of Jingzhou. Four is to provide special funds for supporting. Development proposals of governments at all levels should pay attention to and support the project Sightseeing Leisure Agriculture, increase policy support, and promote the development of sightseeing agriculture in Jingzhou city. The five is the unity of advertising planning publicity. Jingzhou improve the soft environment, at the same time, good advertising and publicity. To enhance the overall image of Jingzhou, promoting the healthy and stable development of sightseeing agriculture projects leisure. This paper has3innovations:(1) the system to collect and collate the data of Jingzhou city in recent5years of leisure agriculture, a comprehensive analysis of the recent5years in Jingzhou city leisure sightseeing agriculture situation. In some had found no such work.(2)a comprehensive analysis of the factors restricting the development of sightseeing agriculture in Jingzhou City, and pierce to the heart of the matter that the cause of the problem.(3) from a certain height and puts forward some countermeasures for promoting the development of sightseeing agriculture in Jingzhou City, must have certain guidance function to promote the development of sightseeing agriculture in Jingzhou city.This paper has3problems:(1) literature review is not comprehensive enough. No comprehensive collection and analysis of results about the leisure agriculture in recent years, the lack of review.(2)for leisure and sightseeing agriculture typical Jingzhou city is introduced, the lack of scientific investigation and analysis.(3)the characteristics of leisure agriculture in Jingzhou city lack of refinement and summary.