Development Present Situation And The Policy Suggestions Of Leisure Agriculture Pingyang

Leisure agriculture is developed in the economic conditions to meet the recreational needs of the city people, the use of agricultural landscape resources and agricultural production conditions, the development of agricultural production and operation of a new form of tourism, leisure and tourism. Depth development of leisure agriculture is agriculture resource potential, the adjustment of agricultural structure, improving the agricultural environment, new ways to increase the income of farmers. The basic properties of leisure agriculture is fully develop tourism, the tourism value of agricultural resources and agricultural products for the premise of the agricultural production,technology application, and visitors to participate in the artistic process, such as integrated farming activities for visitors to enjoy in other scenic spots less than appreciate nature fun. Leisure agriculture(in mainland China, also known as agriculture or tourism sightseeing agriculture) based on agricultural activities, based on a combination of agriculture and tourism,a new crossover based industries,but also to rely on agricultural production, and the combination of a modern tourism kind of efficient agriculture.This paper is a typical case in Zhejiang Province Wenzhou, Pingyang County, on the status of the development of leisure agriculture SWOT analysis, a more systematic study of some success and development process in the development of leisure agriculture Pingyang road made ??some shortcomings, there put forward a series of measures and recommendations, such as to strengthen within the county government leadership,innovation management system; strengthen leisure and tourism product development,build brand image; addition to strengthen the culture of leisure tourism practitioners to improve the quality of service; strengthen the construction of Pingyang leisure agriculture tourism industry; strengthen the publicity of Pingyang leisure agriculture; adhere to the concept of sustainable development. Pingyang leisure agriculture development experience will help other regions to promote the development of leisure agriculture provide reference.