Study On Micro-credit Operation Of Zhejiang’s Rural

This article takes Zhejiang Province as an example where there is more developped rural microfinancie. The article systematically study Zhejiang rural microfinancie development, run, future sustainable development direction, about the theme, the artcle focuses on the following five aspects. The first part is to elaborate the concept of rural microfinance and systematically analyze the characteristics of rural microfinance. This paper argues that the basic characteristics of rural microfinance is mainly in rural areas the majority of low-income groups, agricultural production and business households, small and micro enterprises as the main target and operates according to market mechanism, combines the advantages of the legitimate private lending and banks and other formal financial services institutions and has the higher interest rates than bank, which generally adopts enterprise risk management mechanism and exists close contact with banks and other formal financial services. It is different with general commercial banks microfinance that exists customer characteristics, product characteristics and other aspects. The second part discusses the types of rural microfinance institutions, mainly from the presence of domestic and foreign service institute. Domestic from commercial and the public. Foreign from different case to distinguish, at the same time summary foreign rural microfinance services agency characteristics, summary from experience. The third section details the rise and the development of microfinance in rural Zhejiang, respectively, from the private lending, small loan companies, rural banks and other three stages to discuss, and on this basis is summarized status, scale and flow of Zhejiang rural microfinance. The fourth part describes mainly financial risks and its manifestations and consequences of Zhejiang Rural Microfinance, summarizes development problems in Zhejiang microfinance run. The fifth part has put forward the proposal to run Zhejiang Province microfinance, namely innovative credit model, widening funding sources and strengthen financial supervision.This research must play a guiding role in running Zhejiang rural microfinance development, especially provide feasible suggestions for government departments in the development of rural microfinance development strategy and has an important role in promoting agricultural science and technology, increasing farmers’income and improving rural financial services, building a new socialist countryside and the new urbanization, achieving a harmonious socialist society.