The Study Of The Business Model On Online And Offline Collaborative Development Of Traditional Retail Business:Take Suning For Instance

The outputs of traditional retail business are suffering from erosion of the online business. It’s urgent to transform into a modern retail business. Therefore traditional retail business must renew its position and strategic setting. Electric Commercial enterprises cannot completely replace the traditional retail enterprises. Online and offline collaborative development will become a mainstream business model of the future retail enterprises. By analyzing the characteristics of the appliance industry, Suning’s competitive strengths and weaknesses, and analysis of Suning channels, category, organizational structure, logistics, marketing, human resources, services in all aspects of the business strategy, proposed the joint development of countermeasures in the traditional retail business online and offline recommendations. This article makes a detail analysis of the home appliance retail industry as well as Suning, describing the new model in which the traditional appliance retailer transform into online-and-offline collaborative development, which provides template for our traditional retail business transformation into online-and-offline collaborative development.