High-end Customers Financial Management Business Research Of C Bank Shandong Branch

Since the1990s, our country macro economic rapid development, GDP and thegrowth rate at a record high for years, the domestic residents’ income levels rising,residents can disposal of financial assets are growing. At the same time, the domesticcommercial bank personal financing business comes into being, and push drive ofcommercial Banks in investment banking business, accelerate the expansion ofpersonal finance business development. In recent years, the domestic high-endcustomers in personal financial management business of commercial bank productinnovation and service aspects of the increasingly fierce competition.This article applies the strategy management, operation and management ofcommercial Banks and the market marketing related theory, draw lessons from theadvanced experience of domestic and foreign commercial bank financing business,individual high-end customers in the commercial bank financing business status quoand problems in system analysis, empirical research methods. From C bank branchin shandong province and the state of individual high-end customers and the overallscale, this paper combined with the investigation and data analysis, dig up the Cbank shandong branch personal in the high-end customer demand characteristic, riskpreference, etc., thus to put forward the C with the actual situation of high-endcustomers bank shandong branch individual high-end customers financial businessdevelopment strategy.According to the survey and research, C bank branch in shandong provinceshould accelerate the differentiation customization of individual wealth managementproducts and research and development, accelerate the level3wealth systemconstruction, etc. In expanding its product sales at the same time, strengthen andstandardize on a commission basis product sales and services, establish a reasonablecompliance of product sales and service mode, strengthening risk control mechanismof personal financial services.