The Research Of Marketing Channel Of China Tobacco Company

The tobacco is a special business. Firstly, it was controlled by world’s country because it is harmful to people. Seconly, it was hard to forbidden because the tobacco makes more profit and high tax revenue for the government. A monopoly franchise system has been operating before WTO in China. When China joined WTO and FCTC, tobacco commercial will face to open policy in China’s domestic market. New competitive era starts in China’s tobacco commercial enterprise. It is particularly important to construct the new tobacco marketing channel to keep the business run smoothly in this change.The work of marketing channels transferred goods from the producer to the consumer. However it related to each stage of the marketing channel process. It is not only to improve operational efficiency, but also reduce marketing costs for improving the efficiency of marketing channels. How to use the functions of marketing channel, make a smooth process of the transfer of ownership of the goods and make the entire marketing process professional operation which can resolve marketing channels construction problem.This article deeply analysis the theory of marketing channels function, composed of elements, structure and etc. It also discussed that the five forces model and other tools used to analysis China’s tobacco business enterprise marketing channels environment. Several major tobacco companies operating characteristics of the world used for reference in this article. Some suggestions and countermeasures from the channel structure, retailers, and logistics and distribution to improve the tobacco business enterprise marketing channels in China.