A Study On The Electronic Commerce Distributive Marketing Management Strategy Of Sichuan Telecom

Since the establishment of Electronic Commerce, it has turned topractical development from theoretical research. The third-party EC platforms run sowell and stably that numerous companies were listed on the market successfully.Network marketing, an innovative marketing channel, appeared with the wide use of EC.The competition among companies promoted the research and investment in EC, whichalso promoted the development of EC marketing channel.Based on the working experience and relative theories on channel marketingmanagement, this paper aims to investigate the EC marketing channel and thedistribution platform of Sichuan Telecom. It also presents strategies that can strengthenthe competitive power, decrease the operation cost, improve the economic performanceand promote the development of distributive goods of Sichuan Telecom.