Beijing Red Sun Pharmaceutical Company QX Product Marketing Strategy

Beijing red sun pharmaceutical co. LTD is a modern pharmaceutical trading enterprises. The company survival and development is essential to provide "in addition to effect a permanent cure disease and to promote health" quality products, based on the western medicine, biological medicine, traditional Chinese medicine and modern science and technology application, we are trying to provide comprehensive value reflects the high quality brand products, and constantly get customers and praise, patients become widespread social trust brand enterprise. The company always adhere to the quality first, the principle of innovation of science and technology, is committed to the modernization of traditional Chinese medicine classics, follow international pharmaceutical technology, and constantly research innovation products, so as to enhance the core competitiveness, to achieve the company long-term development. Beijing red sun pharmaceutical industry since its inception, rely on independent innovation and rich channel advantages make market share expansion. At present, the company has hold include resistance to infection, digestion and cardiovascular system and other areas of traditional Chinese medicine and western medicine. Marketing scale gradually enlarged, the brand matures. The company also will be involved in biological medicine, health food and explore the traditional Chinese medicine and western medicine change and new drug research, new field. However enterprise in the increasingly competitive market environment, the enterprise in the development process encountered many problems, and restricts the development of enterprises is the most prominent problem marketing link.This article through to the Beijing red sun pharmaceutical co., LTD. QX products in China market marketing practice research, the research and theory practice, statistical analysis and market forecast method, systematic analysis of the current China’s drug market situation and influence factors, antibiotics market competition status and influence of the like product competition, and through the market segmentation, and determines the QX products target market and market positioning, and the market marketing4p combination strategies on fosfomycin product were analyzed and research. At the same time, the paper also analyzed the future years China’s drug market competition pattern, and further put forward the product business integration, competitors to track and analyze several years China’s drug market competition pattern, and further put forward the product business integration, competitors tracking analysis and market development, clinical development, new product development is given priority to the comprehensive competitive strategy conception. Based on the enterprise marketing practice as a foundation, citing a large number of literature, statistics data and market research results, the use of modern marketing theory, to the enterprise marketing work carefully discussed, in hopes that in the medical market increasingly competitive environment, improve the enterprise marketing level, and improve the market competition ability.