Business Strategy Study Of The Cd Company Based On The Financial Strategy

With the dynamic market environment continues to change, and the requirements of the Strategic Enterprise Management, Only build financial strategic framework based on the core competitiveness of enterprises, the financial statements of the company publicly disclosed data into useful information, a deeper interpretation of financial statements data from the point of view of the corporate strategic management, through the analysis of financial statements and forecast of future development strategy, to provide comprehensive guidance business strategy formulation and implementation.First, by introducing some common used analysis method, by applying some of the financial statements and theory, in-depth analysis of data from CD company’s2006-2011financial statements, while selecting Saixiang and Bally company as contrast objects, to identify CD’s existing strengths and weaknesses in the long-and short-term solvency, profitability, and asset management capabilities, cost control ability. Second, by applying the PESTS analysis method and the five forces analysis model to analyze CD’s external and industry environment. Third, combined with opportunities and threats from the external environment and CD company’s own strengths and weaknesses using SWOT analysis the integrated CD company’s financial statements analysis and strategic management practice, to find the logical relationship between the two thereby establishing the business strategy analysis system based on the analysis of financial strategy and to provide countermeasures and suggestions for CD’s development. Fully reveal the performance results made by CD and its inadequacies and provide the CD company strategic adjustment of the sustainability and constructive comments. Hopefully this will provide useful help for the CD Company’s management and decision-making.