Research On Optimization Of Cold Drink Equipment Management In Coca-Cola C Company

With the increasingly fierce competition of fast consumer goods in China, Coca-Cola, the international beverage company,needs to take a series of measures to hold market share, annual investment in cold drink equipment is the speechless salesman that the company promotes. Managing the assets of these equipments, guaranteeing their safety, promoting the profits in the market is an important task of the internal management of enterprises and the basis for reducing cost,improving efficiency of the enterprises.Based on the author’s management practices in Coca-Cola company, This paper firstly described the background and significance of the enterprise equipment management, the way of research, the main contents and methods, introduced the research status both at home and abroad. Grounded on the relative equipment management theory and combined with the status quo of cold drink equipment management in "C" Company, this paper analyzed the concept of equipment management, indicators of equipment management, the structure of organization, the method and the system of equipment management, designed optimized program on the basis of analysis of Coca-Cola equipment management in "C" Company, reshaped the strategic position of equipment management, updated the concept of cold drink equipment management, perfected business processes of beverage management, improved the contents and methods of equipment management, proposed the equipment management method that the system should be in the service of market equipment management, emphasized the win-win and coordination of executive team of the entire market, at the same time, paid attention to the guiding role of information management. Finally, illustrated the conditions, the procedures, the system guarantee, the supervision on implementing this program.This paper took the using efficiency of the equipment as the main line, proposed the management method that put efficiency into priority,take safety management of cold drink equipment as the basis, and request full staff participation of management, explored the approach of asset management for fast consumer goods industry, could be used as an reference for the same industry.