Development Strategy Of Zhanyetong In Bank Of Communications(BC)

With the development of the financial markets, small and micro enterprises Golden Sesame Bank had to concern facing increasingly fierce competition, the Bank of the importance of the exhibition industry through business, to provide quality services to a large number of small and micro enterprises, to profitable and sustainable development. In addition, the strategic requirements of the Bank of Communications to fulfill their social responsibility to support the development of small and micro enterprises. Therefore, to support the development of small and micro enterprises, to carry out the exhibition industry through business is the inevitable choice of the Bank of the implementation of macroeconomic policies and regulatory requirements, but also to ensure that the Bank financial institutions to achieve the strategic needs of the economic development mode transformation ". In this thesis, the Bank of its exhibition industry through the business of business to do a brief introduction, followed by introduction of Communications Bank of exhibition industry through the business’s strategic intent, as well as traffic Bank exhibition industry through the propulsion situation and pointed out that appears in the advance, and at last it made pointed references to some related recommendations to develop zhanyetong constantly. The innovation lies in this article using the theory plus cases, use case analysis, comparative analysis of the pass to take a variety of other methods of Bank of exhibition industry development strategy, and also pointed out that the development strategy can learn from them and should pay attention to the problem.