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Research On Adoption Of P2P Internet Financing In Small And Micro Business

Posted on:2016-03-21Degree:MasterType:Thesis
Country:ChinaCandidate:F ZhangFull Text:PDF
GTID:2309330467491114Subject:Diplomacy
Abstract/Summary:PDF Full Text Request
P2P network financing model, as an emerging folk financing channel, has attracted more and more public attention. Such platform which is set up by relying on network technology, provides possibility to satisfy needs of investment demanders with capital at hand and financing demanders in much-needed for funds. Many scholars at home and abroad have carried out various studies around this kind of financing way.In this paper, in order to study the situation of small and micro enterprises’adoption of P2P network financing, take network small and micro retailers for example, through qualitative interview, literature summary ways to create a hypothetical model, study the situation of small and micro enterprises’adoption of P2P network financing from three aspects, namely:perceived cost, perceived benefits and perceived risks. According hypothetical model questionnaire, used questionnaires to randomly survey227small and micro-retailers and collected the data. At data analysis phase, conduct inspection of reliability and validity of the questionnaire according to data, after passing, use the binomial classification LOGISTIC regression analysis, the null hypothesis model is verified and modified, then explained the situation of small and micro enterprises’adoption of P2P network financing by means of modified model, so as to extend to small and micro enterprises. In the null hypothesis model, it is assumed that perceived costs and perceived risk have negative impact on willingness to adopt P2P, while perceived benefits have positive impact on willingness to adopt P2P. It can be seen from data analysis that perceived cost, perceived benefit and perceived risk are positively correlated with P2P adoption intention. Combined with the direction of question, it can be seen that the original hypothesis is true, that is, financiers tend to adopt P2P network financing channel if they perceive lower costs and risks but higher benefits, the original model is modified according to data analysis. Survey data indicate that although there are very few small and micro retailers that actually adopt P2P financing channel, but the adoption intention is high.P2P network financing channel helps t alleviate the problem of their financing difficulties, so small and micro enterprises also have high acceptance and adoption willingness for P2P financing way, they are very optimistic about the future prospects of P2P. However, to make P2P network financing really play its due role and become an effective way for small and micro enterprises to solve financing problem, it is also an urgent need to improve the external laws and regulations, implement supervision in place and self-discipline of financing platform. Improvement of external environment and internal environment, will gradually make P2P network financing platform become a useful supplement to financial markets, will further enhance the adoption willingness and practical usage of small and micro business people on it.
Keywords/Search Tags:Small and micro enterprises, Network small and micro retailers, Financing difficulty, P2P, Willingness to adop
PDF Full Text Request
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