An Empirical Study Of The Profitability Of Listed Companies Of The Wine Industry And Its Influencing Factors

Chinese wine culture is the process of historical development of special culturalheritage, its influence has penetrated into human society, every aspect of daily life.Throughout the development of Chinese wine industry and the status quo, the numberof breweries in China are huge, and including some world-renowned brands such asZhangyu, Maotai. But in the entire industry, the number of listed companies is stillsmall compared with other industries, and in each of these listed companies are someof the leading enterprises liquor, so the paper selected listed wine business before2008as a research object.2009-2011is the wine industry after the subprime mortgagecrisis ushered in the Twelfth Development Plan of the transition period, so the paperused the financial data of breweries listed companies in these years. Profitability is thebasic capabilities for a company to survive, the paper studied the2009-2011wineindustry profitability of listed companies, and can be some kind of practical referencefor listed companies and other companies within the industry.After studies on some relevant researches of home and abroad, the paperestablishment an evaluation system of profitability. The paper chooses someappropriate indicators by analyzing the various activities of companies. Theseindicators constitute a dynamic index system, then use the factor analysis of spsssoftware to obtain the overall profitability of listed companies of wine industry, anddid a simple comparative analysis on the changes of the ranks in three yeas. Thenanalyze the factors affecting profitability by using the multiple linear regressionmodel, the arguments are some indicators correspond to the profitability evaluationindex system used before, the independent variable is the factor scores obtained in theevaluation. The final model fitting there are five factors that result in a significantimpact on profitability---the growth rate of the fixed assets and total assets have apositively effect on the profitability, efficiency of management activities alsopositively correlated with the profitability; asset-liability ratio was negativelycorrelated. Finally, based on simple analysis of the empirical results, the paperaccordingly proposed some development proposals for the entire wine industry and itsvarious sub-sectors.