Strategic Management Accounting Application In Securities Company

Securities company is the product of a certain degree of development of market economy, plays a more and more important role in the capital market, the profits for themselves at the same time, there are management problems. From its establishment in1987, the first " Shenzhen Special Economic Zone Securities Company ", so far, the number of securities companies has grown to more than100, in this period, Wanguo Securities, Haitong Securities, Dapeng securities, the once mighty securities company is now bankrupt.With the outbreak of the global financial crisis since2007, the United States of America’s five largest investment bank, almost complete failure, though so deep in our country is in the current financial crisis shock unlike abroad, but does not represent our country negotiable securities company risk management than western investment banks. If domestic securities companies in western investment banks also open capital market environment, the collapse of financial crisis in one can imagine the number of securities companies. Management accounting theory and method of the traditional can not meet the actual needs of the strategic management of the securities companies, the strategic management of securities companies in China as a subject worthy of further study in the new economic environment. At the same time, the existing studies do not attach importance to solve the problem of interface between the securities company strategy formulation, implementation, evaluation, only stay in the risk management techniques and tools level, changing management method of internal condition, or isolated discussion of securities companies operating situation, this is already can not adapt to the international financial crisis and the deepening, I securities companies need to improve strategic management ability fundamentally.Based on the above background, this paper first has carried on the theoretical foundation of strategic management accounting, expounds the basic concept, the main methods of strategic management accounting features, content and application of strategic management accounting the; on this basis, according to the practice in China’s development status of strategic management accounting, points out shortcomings of the current securities companies operating management in China in the use of traditional management accounting and the necessity and feasibility of establishing the main problems existed in the management of securities companies and the development of strategic management accounting, and then puts forward the application of war of China’s securities company strategy management accounting basic idea, application system design and application specific design, finally carries on the case analysis, specific examples of securities companies use strategic management accounting for the advantages and disadvantages of management, puts forward the conclusion and suggestions. The first part of this paper is introduction, this part introduces the research background, research significance, research content, research ideas and methods. The second part is the theory and literature review, mainly introduces the origin and development of strategic management accounting, the definition and elements, characteristics, basic content and the basic theory of strategic management accounting. The third part mainly introduces the strategic management accounting applied to the feasibility of securities companies in China on the necessity, the concrete content includes the main economic business of securities companies in China and there is a risk, the traditional management problems and will make a research on the feasibility and necessity of strategic management accounting theory is applied to the securities company. The fourth part mainly introduces the design and application of strategic management accounting system of securities companies, the concrete content includes a securities company strategic management accounting application system framework, application, application principle, system function and application. The fifth part mainly introduces the design of strategic management accounting in the concrete application of securities companies, the concrete content includes strategic analysis methods of strategic management accounting, strategy formulation and strategy implementation process of performance evaluation, and use the fuzzy comprehensive analysis method to evaluate the effect of application. Case analysis of securities companies in the last part of the paper the application of strategic management accounting and related suggestions.