Research On The Strategic Management Accounting For CMA Division Of Company G

The essence of business lies in the competition in uncertainties, and the competition is carried out differently under different ages. In the Information age, the focus of competition is on the inputs of intangibles, which makes traditional financial performance mode no longer suitable. Strategic management accounting (SMA), however, focusing on the long-term development, enables companies to build up their own competitive advantages in order to surpass competitors by integrating various internal and external factors and with the help of sorts of effective management tools.This study of this paper is on one division of a profit-oriented training company with application of the logic and instruments provided by SMA. With the analysis of the structures of corporate and division, value-added and non-valued-added activities of that division are identified with the model of value chain analysis. Then the SWOT is used to distinguish the opportunities, threats, strengths, and weaknesses facing the division. As a last step, the division’s strategic map and balanced scorecard are devised, followed by the vision and strategic goal of the training company. Such a conclusion is made by this paper that the 4 dimensions of the balanced scorecard are more useful for the achievement of strategic goal, especially for the service enterprise whose strategies are differentiation-oriented.