The Exploiting Research Of Yunnan Market For Da Di Property Insurance Company

Compared to other property insurance companies in developed regions and provinces, Yunnan property insurance market made the evolution from the single one of Zhong Bao to20markets to carve up the market, and all the Chinese insurance companies. Premium income from$31.25billion in2005to$2012,12.98billion yuan, an increase of315.36%The average growth rate is22%in five years.But compared to the Nation’s property insurance market, the development is lagging behind for Yunnan’s property insurance market.This paper analyzes the insurance market environment and competitive characteristics, market demand and influencing factors, and try to make the theory with practice.Meanwhile, combined with the practical experience of many years in property insurance, the development status of domestic property insurance, analysis of the external environment of competition in Yunnan Branch of the Da Di insurance, the Da Di Insurance Yunnan branch of internal and external factors evaluation analysis, the key internal strengths, weaknesses and key external opportunities and threats. After the Da Di insurance Yunnan Branch SWOT analysis. Finally, from the above analysis,making the suggestion of developping strategic transformation, action planning proposal, pioneering the implementation of the strategy to improve the company’s capacity for sustainable development, profitability and market share to ensure customer loyalty, to achieve the ultimate goal of long-term healthy development.