Study On The Construction Of Telecom Operators’ Personalized Information Service System

Internet living information service is a new kind of information service born to improvepeople’s living quality. Nowadays, the transformation from the traditional Internet to themobile Internet has become the development trend of the internet; many Internet livinginformation service providers have begun the layout of the mobile Internet. As for China’stelecom operators, to seize this opportunity in the mobile Internet seems urgent for they werealready behind the internet companies in the traditional Internet era.The purpose of this study is to provide a viable reference for telecom operators’personalized information service system. The paper takes the living information service of thetelecom operators in China as the research object, finds out three shortages of the existingliving information service by comprehensively analyzing the development and the realizationmechanism of the service mode together with the era background of the mobile internet age iscoming. They are information resource, service model and business model. The currentsituation of the existing living information service of telecom operators cannot adapt to themobile Internet era is also illustrated. Based on these shortages and the customerdemand-oriented characteristic of the service age, a thought of building a personalizedinformation service system for china’s telecom operators is put forward: to innovate from theinformation resource’s integration and utilization aspect, and the information servicescontent&methods aspect to build the system. Then the paper tries to achieve the feasibilitystudy from the demonstration of the technological realization level and the operators’ valuerealization level.Building a personalized information service system needs the operators being able toprovide personalized information content in a corresponding manner which the operators havenot done due to the lack of information resources. Therefore, the paper firstly puts forward thethought of building an information base based on web2.0as well as details the specificmechanisms and realization process of Information resources’ obtaining, informationresources’ normalization processing, information filtering, and information expression, aswell as using Cloud storage technology to run the information base from resources’integration aspect Building the system needs the technical realization and operators’ value realization assupports. From the technical realization aspect, implementation Mechanism of several keytechnologies including LBS, user interest model based on Ontology building Technology,mobile information push technology and operators’ information push process based onAndroid and IOS platform and the customized Android and IOS clients are demonstrated.From the operators’ value realization aspect, the concept of value network reconstruction isput forward according to the value chain theory and its’ development. Viable path ofinnovation are advised by reconstructing the value nets from the user combination andproduct combination to the operators personalized information service system in the era ofmobile internet in which customer value and enterprise value relative separation.