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Research On The Development Strategy Of WD Mobile Internet

Posted on:2016-11-21Degree:MasterType:Thesis
Country:ChinaCandidate:Q HouFull Text:PDF
GTID:2209330503950861Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since the opening of Shanghai Stock Exchange and Shenzhen Stock Exchange in the early 90 s of the 20 th century, during the past 15 years, China’s securities and financial market have developed with an amazing speed. Up to June 30, 2015, there are totally 2797 two listing corporations among the two markets; in the first half of 2015, the Chinese securities industry turnover has reached 47.19 trillion. With the booming development of China’s securities industry, the financial information service industry, a closely related sub sectors, has begun to grow. Some companies such as Straight Flush, great wisdom, Wealth of the East and finance company have successfully landing A-share or capital market in the United States.The basic content provided by the financial information services industry is financial data and information. Therefore, the financial information services industry is naturally in high degree of integration with the Internet and it is also one of the industries first using the Internet tools. However, since 2008, with the popularity of smart phones, a transferring climax has arrived that users are accustomed to shifting from the PC side to a new round of Internet +(the mobile Internet).This paper sorts out the industrial connotation, main features, development process, influence factor and trend of development of the financial information services industry, which can help to make further analysis about the profit model and competition situation of the financial information services industry. Besides, this paper has studied the definition, characteristics, development status, development and business model of the financial information service industry and has made a pointed analysis about the influence caused by the Internet on the financial information service industry. Based on the above research results, another analysis has been made about the advantages, disadvantages, opportunities and threats of the financial information service industry according to the analysis of the financial information service industry by SWOT. Some kind of general countermeasures and solutions have been put forward, including strategic adjustment, marketing strategy, personnel training, financing planning and so forth, which suits for the enterprise to adapt to the emerging mobile Internet environment. In the research of this paper, the author uses the following methods including online information query, real case analysis, data query and book information query.
Keywords/Search Tags:financial information service industry, mobile Internet, SWOT
PDF Full Text Request
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