Research On Changes In Development Environment And Adjustment To Development Strategy Of Shunde Rural Commercial Bank

Shunde Rural Commercial Bank grew out of the rural credit cooperatives, in recent, RuralCommercial Bank, regardless of industry size or quality of development have made gratifyingachievements and gained rapid development. China is currently in the era of economicrestructuring, industrial upgrading, the financial surge in demand, industry competition increased,Rural Commercial Bank in the face of such "unpredictable" of the external environment and theinternal environment."Actively develop industry development strategy to adapt to therequirements of the times" has become an urgent problem to Shunde Rural Commercial Bank,which in order to seek broader space for development in future.Firstly, this paper had a review of the strategic management and its analysis methods;Secondly, the current development of Shunde Rural Commercial Bank had been detailedanalyzed--a more comprehensive analysis of Shunde Rural Commercial Bank, included themacro-environment, industry-environment and Shunde Rural Commercial Bank’s internalstrengths and weaknesses, external opportunities and threats; Finally, Shunde Rural CommercialBank’s development strategy had been proposed, which suitable to the actual situation ofmanagement and development. For example, the strategic positioning is "private enterprise banks,community banks, Shunde people’s bank"; strategic development goals are "service urban andrural residents and small and medium-sized enterprises, set up the modern boutique retail bankingwhich possess the most growth capacity".