Huaishan(Chinese Yam) Seriers Products Industrization Development Project

As the saying goes that food is the first necessity of the people, food security is the first. Inrecent years food safety incidents such as "melamine milk powder""Sudan red duck eggs,""Henan nanyang poison leek","Shenyang poison bean sprouts event","Guangzhou dyeingseaweed","gutter oil","note glue shrimp","gm oil" frequently took place. Food safety directlyharm the health of the residents living, and food market and the future market will be in a safe,green theme. Industrialization of this thesis was based on HuaiShan (yam) as the research topic.Through the form of a business plan, is the use of the marketing management, corporatestrategy and financial management knowledge of management theory, the HuaiShan (yam)about industrialization, etc. A detailed analysis of multiple dimensions, ultimately form acomplete business plan. Better enhance the confidence of investors and commercial Banksapproved by the project, received project necessary funding needs.In this paper, through the project background, the investor, the project plan design, itsummarizes the profit pattern of marketing and product. And using PEST model and the macroenvironment, economic level and consumption environment, technology environment, socialculture to analyze, then to study with porter’s five competitive model of the project in the sameindustry competitors, suppliers, competitive, substitute for competition, customers, potentialentrants. Finally, using SWOT strengths, weaknesses, opportunities, threat to the projectanalysis of four aspects, to draw a conclusion that a project is very favorable externalenvironment and internal advantages outweigh the disadvantages. The STP marketing analysisat the same time, is to the project’s product, brand, functions and image positioning, afteranalyzing the market demand, formulate relatively reasonable marketing goals. According tothe project construction plan and personnel needs, introduces the company’s organizationalstructure and management team, and relatively reasonable staffing plan and compensationsystem.The initial investment needs100million yuan, including28million yuan in bank financing;Project investment profit margin is23.97%; Sales profit margin is11.99%; Net present value(NPV) of58.2673million yuan is greater than zero; Internal rate of return is30.47%, greaterthan the11.54%cost of capital; Static investment payback period is4.69years, the dynamicinvestment recovery period is5.73years, thus HuaiShan (yam) industrialization projecteconomic benefit is remarkable. And analysis of project risks, and ultimately think less in theproject. So this project will be expected to become HuaiShan (yam) industry demonstrationenterprise, leading the green HuaiShan (yam) market.