KF Restaurant Chain System Only Store Business Force Promotion Strategy Research

In recent years, the rapid development of the domestic food, many catering brands have emerged. But the catering industry to exist for a long time and continuous development is scanty, the catering industry in continuous chain, joined at the same time, how to promote the single store food stores, is a lot of headache. This article through to the KF restaurant chain system single such a restaurant franchise system problems were analyzed, and according to these reasons and find out the solution, and the faces of the same or similar problem catering system which may provide reference for practical solution.This paper based on KF restaurant chain store management system were analyzed, and the customer visits the obtained data, find out the KF restaurant chain system in the management of problems encountered, and to determine the consumer to KF brand perceptions and expectations.Secondly, through the analysis of the single store force operations affect the single-shop business critical factors:the site store, store environment, service capacity, store store sales force, and based on the chain system of systematic, standardized, professional principles, the several key elements for the planning and execution of the two aspects of investigation and analysis. Then, by using the observation method, the KF single operating condition of fieldwork, and the combination of Macdonald and other outstanding fast-food chain franchising system and single business case observation, as a consumer in a store the actual conduct of the feeling and the experience, in the single-store sales force evaluation model based on the KF single of several key elements in the problem undertook an analysis, find out the four factors existing problems, analyzes the influence of single-store sales force causes. In identifying problems, based on the analytic hierarchy process to solve these problems.Finally, from the above analysis to solve train of thought, from the planning and execution of two respects put forward to promote KF restaurant chain store business strategy of power system.