In Whole Business Operation Environment Of Nanyang Mobile Group Client Market Development Strategy

The group client market as one of the key of the telecom operators in the market competition, China Mobile has also given the greatest attention. Working group client market is one of the focus of market movement of each branch market work, in the face of the reorganization of the telecommunications and the arrival of3G era. The whole business competition is becoming increasingly fierce, group client market share to become more business income growth rate, the stock of the user dimension stability measure. Development in the group market, although the group informatization income increases, but the company’s current income group business type is unitary, the sluggish growth in informatization income, lack of star type business, is the urgent need to solve the problem of group business development. At the same time, with the coming of the3G era, mobile stock decline in market share of group user stability brought great pressure, maintenance of stability to group members, to ensure that important group unit stability becomes group challenges. In addition, how to enhance customer manager’s ability, improve customer manager working enthusiasm, how to realize the change from the service to the marketing still need to explore.The thesis consists of seven chapters. The first chapter simply introduces the background and significance, research themes, methods and contents. The second chapter mainly illustrates the theoretical basis for this study adopted, including the theory of customer relationship management, SWOT analysis method. The third chapter mainly introduces the current situation of Nanyang mobile group client market and problems, including the introduction of the basic situation of the Nanyang mobile, Nanyang mobile group business operation environment opportunities and challenges, Nanyang Mobile Group has been working current situation and existing problems. The fourth chapter focuses on the SWOT analysis of Nanyang mobile group is analyzed. The fifth chapter mainly refer to "6P" marketing mix strategy analysis of group market development direction. The sixth chapter focuses on the Nanyang mobile in the whole business operation environment group marketing management strategy, construction and management, including customer manager team, the development of business groups and group customer maintenance. The seventh chapter is mainly on the former is summarized, and points out the prospect of deficiencies and later.