Research On The Rural Market Of Chinamobile

With the building of new socialist countryside curtain officially started, the advance of information technology in rural areas are faced with rare opportunities policy. In such a background, the rural market is a huge potential market and the long tail of the blue ocean market, the mobile communications business development and the new source of sustainable development. Therefore, regardless of the requirements from the State or an enterprise for sustainable development point of view, is very important to the rural market, mobile communication enterprises should attach great importance to the development of rural markets.Competition in the future, the major carriers will seek to maintain the advantages inherent in efforts to eliminate disadvantage. Game as a result of the existence of multiple market-based charges means the price competitiveness of the importance and effectiveness will be weakened, at the same time, business, brands, channels and networks will be more powerful impact on the competitiveness of operators. On the one hand, mobile communications service providers in cities and towns and a second-tier cities are faced with increasingly intense competition, on the other hand, all the major operators in the strengthening of new sales markets. Mobile communications services is a special product, and the specificity of products and a direct impact on market development strategy for the final.China Mobile to continue to maintain the rural market in a leading position, it must be designed to meet market demand in rural areas is indeed feasible, advanced science, it is difficult to mimic the marketing model and profit model, secret agents in the deep rural markets. Specifically, the following should be the development of the rural market strategy: (1) the use of pricing strategies driving the development of rural markets; (2) channel network to further close to customers, and strive to achieve the local mobile network signal there Shandong Mobile Communication marketing services network, allows customers in the door first, the fields will be able to quickly and easily for the mobile business; (3) should be flexible mass market promotional activities to promote rural development; (4) the establishment of rural markets for the development of the marketing team.In this paper, combined with their own mobile communications industry for many years of experience on the domestic mobile communications business in rural markets options on the system in order to facilitate the enterprise can better adapt to changes in market demand, nurture and maintain its competitive edge. At present, the enterprise market for mobile communication channels for research, mostly for the urban market, while the vast rural market is less concerned about. Specifically, this article has been innovative in the following points: (1) In this paper, the characteristics of the industry, the competitive strategy and marketing for the basic theory of the system; (2) clear the domestic mobile communications enterprises to enter the rural market choice of the future; (3) the marketing of rural market, a unique point of view, trying to help the enterprises to solve practical problems encountered.