Shenyang Branch Of HuaXia Bank Marketing Strategy

With the ever-changing global financial environment and industry competition intensifies, the international financial crisis is spreading sexual trend. China’s economic growth is also affected by the financial and environmental impact of slowing the momentum. Domestic banks, especially joint-stock commercial banks are facing unprecedented challenges and pressures. The economic environment in the context of living in a joint-stock commercial banks, in order to achieve sustained, healthy and stable development, it must improve its marketing strategy through to seize market share, enhance their core competitiveness, respond to the changing needs of the market and guiding.In this paper, joint-stock commercial banks’ overall financial background and business investment will shrink the banking sector fierce competition for high-quality resources under the status quo, to the Shenyang Branch of Huaxia Bank, for example, separately from the policy environment in which the regional environment, the industry competitive environment departure, marketing of its current situation and existing problems are analyzed and summarized, carding a number of factors affecting the marketing and problems, and to design a targeted questionnaire, for our employees and customers more than a hundred different groups of respondents lasted three weeks conducted a survey through questionnaires collected, respectively, from the basic data, the overall situation, the main characteristic aspects of the analysis, obtained Shenyang Branch of Huaxia Bank in the marketing strategy of scientific management in the product, pricing strategy rigid, single distribution strategy, promotion strategy and institutional lack of features light weight management operations such as setting the main conclusions, and in the relevant academic literature and research results, based on the above conclusions through market positioning, target market selection, product innovation, portfolio and improvement costs and demand pricing, marketing channels diversify full marketing, personnel and services, promotions, advertising and other institutions to improve their marketing strategies to improve the existing situation and solve the problem, the last on this basis, we propose to strengthen the marketing team from the construction, customer relationship management, risk management and control, the quality of training and marketing culture building a number of recommendations and measures to protect and improve the implementation of marketing strategies.This article aims to further explore and optimized for the development of joint-stock commercial bank marketing strategy ideas for joint-stock commercial banks to establish a good brand image, to seize market opportunities and challenges in upgrading the bank’s core competitiveness and achieve sustainable development of joint-stock banks brainstorming; The study concluded regardless of the country or the city commercial banks, joint-stock commercial banks, as well as marketing and management of state-owned banks, has a certain significance to promote.