Factors Affecting Customer Satisfaction In Group Buying Online

Internet technology rapid development so that more and more users rely on the network to learn, work and life, network shopping and the growing trend. Bring convenient, fast and at the same time enjoy the online shopping, e-commerce customer satisfaction is increasingly becoming the focus of attention and has become the core factors that affect the development of online shopping. Similarly, the network businesses how to improve customer satisfaction, is an important means for the development and consolidation of the market and enhance competitiveness. Customer Satisfaction Index to establish a scientific evaluation system is particularly important and far-reaching significance.In domestic and international theory and research on customer satisfaction evaluation index system, based on the characteristics and status of the domestic network buy from website design, the quality of the information, web services, marketing tools, online payment, certificate, environmental quality, equity protection Merchant Services as an indicator constructed Satisfaction Evaluation Model assumptions.Satisfaction evaluation model assumptions based on through-depth visits in the field part of the buy site, catering businesses and customers, to sort out the many factors that affect satisfaction; design highly targeted questionnaire, consuming nearly4weeks selected in Shenyang college students and young office workers with a representative of a certain online group-buying consumer groups via e-mail, paper media questionnaire and online communication, more than four hundred consumers satisfaction survey, and the effective recovery of more than three hundred questionnaires data by factor analysis, reliability analysis, validity analysis, analysis of combing and finally summed up the three lines of the merchants of goods and services quality, the business environment quality, service and guarantee links and buy quality of the information, website communication services, marketing features, online payment and website design5online session of eight satisfaction impact factor correction and improved satisfaction evaluation model assumptions.On this basis, concludes the line link is more important than the online link to the conclusion, and the conclusion of the study, businesses and Web sites based on based on the precise positioning of the business, by raising the level of localization services; website business clear responsibility website with high-quality businesses, improve service levels in line; strengthen the website of technological innovation, and create a brand influence; strengthen the site level of customer service, improve customer service quality and efficiency; enhance the quality of the information, and safeguard the interests of customers; enhance the level of intelligence to ensure quality after-sales; source to attract and consolidate a number of recommendations and measures to improve customer satisfaction and to offer advice and suggestions to the healthy development for catering class network buy.