Study On Competitive Strength Of Bank Of Nanchang

Based on the theory of enterprise competitiveness and results of research on commercial banks’ competitiveness, using CAMELS rating methodology, this article carried out a comparative analysis of the competitive strength of Bank of Nanchang.On this basis, combined with the competitive environment faced by Bank of Nanchang,we made some recommendations on how to improve the bank’s competitive strength.First, since the establishment of Bank of Nanchang, it developed rapidly and its competitive strength increased significantly.Compared with other types of urban commercial banks,it has obtained a certain competitive strength in the market.Second, the future development of Bank of Nanchang is faced with both good opportunities and advantages, but there are also some challenges.Third, Bank of Nanchang should improve its market competitive strength constantly in the future development,and go through a variety of means to expand its capital, in particular, to speed up the pace of listing.At the same time, the bank should further a clear market positioning,and strengthen strategic management and practice. In addition, the bank should accelerate the pace of managemental transformation, improve bargaining power and respond to the challenges presented by the interest rate market actively.Improving the human resources management and the incentive mechanism, strengthening the risk managemental mechanism, holding on the bottom line of the risk management and taking strict precautions against the rebounding of non-performing loans are also important.To enhance the quality and efficiency of financial services, speed up the construction of systems, cope with the competition, accelerate business transformation, highlight the characteristics of the bank and to enhance competitive strength are useful strategies.