Study On Construction And Application Of The Authentic Symbolic System

With the rapid development of China’s tourism industry and diversification of touriststravel demand, the authenticity problem has become a hot issue in tourism industry. Theauthenticity is directly related to the quality of the tourism experience and further moreaffects satisfaction of tourists, then it would have a marked impact on the consumerbehavior.On basis of examining and learning from a large number of foreign and domesticreferences about the research of Authenticity Theory, Semiotic Theory and SystematicTheory used on enterprise management, culture education, tourism industry and relatedareas research, the paper defines the concept of the authentic symbolic system, thenelaborates on the construction principle of the authentic symbolic system, constructionmethod of the authentic symbolic system, construction content of the authentic symbolicsystem in detail. The paper takes the Three Gorges as example and builds the authenticsymbolic system of the Three Gorges. From the perspective of the needs and experience oftourists through the survey of tourists, I analyze tourist perception and satisfaction to theauthentic elements of tourism. Through the analysis of practical application of localcharacteristics and differences of authentic symbol, the paper put forward to the operablestrategy suggestions about commercial application of the authentic symbol. It is not onlyuseful for the development strategy and commercial application about the Three Gorges’other scenic spots, but also significant to develop similar scenic spots.The paper is divided into six chapters:The first part has introduces the background of theme choice, the purpose andsignificance of the research, the method course of the research. The paper reviewsintroduction of semiotic theory, authenticity theory on scientific research level at home andabroad. At the same time, it puts forward the research’s innovation.The second part discusses on the theoretical system of the construction of theauthentic symbolic system related. The paper has analyzed the symbolic theory and theauthentic theory specifically.The third part elaborates on the concept, the construction principle, the constructionand the characterization of content.The fourth part analyzes the authentic symbolic system of the Three Gorges. Thepaper does a survey and satisfaction investigation based on the tourists’ experience.The next part concludes the results of the questionnaire survey, and put forward to the strategies to strengthen commercial application of the authentic symbolic system of theThree Gorges.The final part comes to conclusion, and specifies the follow-up research idea of theauthentic symbolic system.