The Reifned Markeitng Model Of Fast Consumer Goods Trade

FMCG enterprises localization strategy and strategic means of globalization strategyis to match each other, study of FMCG refinement marketing model, the goal is to uncoverthe core reason behind the success of the international enterprise marketing.Exploration based on market analysis, channel management, actively selling system,user management, standardization training of operational cost management and customermanagement six fine marketing management framework of the architecture, for Chineseenterprises to learn international business marketing provide theoretical basis forrefinement.The localization of international enterprise marketing strategy foundation is thederived from the cross cultural marketing theory. Using factor analysis method, andcomparison method and the traditional enterprise marketing assessment methodology, atheoretical based on enterprises agglomeration and analysis of demonstration, toeconomics, intercultural communication and market research as the foundation, analyzesthe international FMCG enterprises based on the cross-cultural marketing theory fromcomprehensive marketing development to refinement, and creative development will payattention to the accuracy of the management to pay attention to the humanisticmanagement characteristic and the enterprise culture, to develop marketing practice for thelean marketing based on customer value and employee potential. You can see theinternational enterprise management system in the fast-moving consumer goods marketconstantly innovation and development.Changchun Pepsi cola beverage co., LTD, as a representative of the internationalFMCG enterprises implement the strategy of localization in different development stagesof comprehensive marketing and intensification, the lean marketing application caseanalysis, the marketing for information age fast consumable enterprise how to apply theelaborating management providing practical reference. Chinese enterprises the mostimportant task is to complete from the fine marketing become a lean transformation, underthe background of globalization to Chinese culture return and adherence to the concept andbehavior of identity. Changchun Pepsi is the localization of Chinese enterprises how todraw lessons from the international marketing strategy of vivid examples.