An Empirical Study On Earnings Management Of Cultural Industry Listed Companies

Earnings management also called "profit manipulation," is deviated from the principle ofneutrality, surplus management problems existed in most of the listed companies in ourcountry, it is a hot spot in the majority of scholars. The government attaches great importanceto cultural industry in recent years, It have issued a lot of encouraging policy, thus the culturalindustry has made great development. However with the development of market economy,accounting rules constantly revised, whether there are different levels of earningsmanagement in the cultural industry which is relatively special industry?For this, this paper uses empirical research method on the basis of normative research.On the basis of summarizing the domestic and foreign scholars research achievements ofearnings management. According to the basic theory of earnings management, and we findout the further research. From cultural industry earnings management present situation, anddiscusses its characteristics, in order to have a specific model, lay the foundation for theempirical study. Selecting20cultural industry listed companies as the research sample, usingMicrosoftExcel2010statistics from2008-2011year financial reporting data, using SPSSsoftware, multiple linear regression and the modified Jones model test of significance, Concluded that:(1) the cultural industry every year in the annual financial reports of listedcompanies there are different levels of earnings management behavior, and earningsmanagement behavior is the less obvious in2010, the more obviously in2009, the mostobvious in2011;(2) creation of new accounting standards were not gradually on the inhibitionof cultural industry companies to the effect of earnings management, in order to smooth thetrace of earnings management, managers do the opposite surplus adjustment each year. Finally,according to the specific situation of the cultural industry of listed companies, from differentangle of view more reasonable management measures are put forward.Earnings management is a worldwide difficult problem, the domestic and foreignscholars to conduct the thorough research to the earnings management, achieve good results,but many problems not form a consistent point of view, compared with the existing researchresults, this paper research has the following opinions:First, it is the definition of earnings management. Earnings management is "themanagement uses a variety of means to achieve the desired level of current-account surplus,but to whitewash financial statements, which had an impact on the stakeholders of thecompany’s surplus information judgment, is a kind of back the accounting professional ethics of management behavior."Second, the object of study is first.We review all the empirical research about earningsmanagement, it has not found that some scholars research whether there is earningsmanagement on cultural industry, this paper analysis financial data of the culture industrylisted company, concluded that there are different levels of earnings management in thecultural industry listed companies, but compared to other industries, the degree of earningsmanagement is low.Third, it is the control measures under different angle of view. From the government, law,morality, game four different point of view, put forward the reasonable management measures,for reference and reference.At present, most of the earnings management sample is all hot industries such asmanufacturing and real estate industry, the conclusion lacks pertinence, this paper studies thelimit samples in the cultural industry, making the article conclusion is more realistic guidingsignificance of cultural industry.