The Study Of Seafood Brand Bui I Di Ng In Q Ngdao Devel Opnent Zone

In toda’ys economic globalization,there are more and more fierce competition comefrom various fields,in some sense,product competition can be brand competition. Inorder to further adapt to the increase t’rend of consumers spending levels, and explorethe seafood brand construction, it is particularly important to enhance thecompetitiveness of the seafood, and improve the efficiency of the fishery production,When define the concepts such as brand, brand construction, the paper mainlyadopts the method of normative analysis, and the method of documentary researchand practical investigation, the paper also take the theory of brand constructionachievements at China and abroad for reference, and promoting whether theconstruction of seafood brand shows is scientific and effectiveness in the developmentzone of Qingdao. And then I analyzed the seafood brand t’consructions situation andexisting problems at present, combining case analysis of seafood brand constructionexperience from Zhangzidao island,at last this paper puts forward thecountermeasures of seafood brand construction in Qingdao development zone.This article is divided into seven chapters, respectively:The first chapter, introduction. Introduced the purpose and meaning of the research,domestic and foreign research dynamic and research ideas and methods, to lay a goodfoundation for the thesis further discusses.The second chapter, the theory basis of seafood brand construction. This paperintroduces the definition of brand, the connotation of seafood and seafood productbrand construction, combining with the information asymmetry theory, productdifferentiation competition theory, customer delivered value theory, value chaintheory and the theory of brand assets, and then seafood brand construction theoryframe was analyzed. In the third chapter, seafood b’rand constructions present situation analysis ofQingdao development zone. Analyze the results of seafood brand construction,namely the growing seafood brand construction subject; Seafood brand creationt’aking shape; Seafood brands publicity and further expand; Seafood preliminarypresent brand effect; and the marketing system preliminary formation.The fourth chapter, seafood brand construction problems and restricting factors.First to make analysis of existing problems in-depth, namely seafood brandconsciousness; Seafood brand building supporting system is not perfect; Brand ofseafood technology content is low; Brand construction main body development isinsufficient, the seafood industry chain profit distribution imbalance. Then, deeplyanalysis the seafood brand construction constraints, the fierce competition in themarket adverse sea product brand building; Seafood logistics system is imperfect;Increasingly serious environmental pollution; Fisheries infrastructure is still weak.The fifth chapter,successful experience and Enlightenment of domesticimplementation of seafood brand strategy. In order to Dalian Zhangzidao island as anexample, introduced the general situation, Zhangzi Island seafood brand constructionexperience and enlightenment, Zhangzi Island seafood brand construction.The sixth chapter, countermeasures to promote the brand construction of QingdaoDevelopment Zone, seafood. Based on the above findings, put forward thecountermeasure of seafood brand construction of Qingdao Development Zone,namely to strengthen brand awareness, enhance the brand value; to strengthen theseafood enterprises support the development, basic environment optimization seafoodbrand construction; improve the brand management, enhance competitive advantage;government support function, expand the seafood brand effect.The seventh chapter, the conclusion and prospect. The overall situation of seafoodbrand construction of Qingdao development zone are summarized, proposed theconclusion and Prospect of the research.